About HOTEL Growth agency
Specialists in Hotel Revenue Growth
Specialists
in Hotel Revenue Growth
We help Australian hotels and resorts increase direct bookings, reduce distribution costs, and gain full visibility over marketing performance.
We help Australian hotels and resorts increase direct bookings, reduce distribution costs, and gain full visibility over marketing performance.
Trusted by Leading Australian Hotels
Our vision
Our Values
Our Values
Our values guide how we work with hotel management teams; with a focus on accountability, transparency, and long-term revenue growth.
Our values guide how we work with hotel management teams; with a focus on accountability, transparency, and long-term revenue growth.
Revenue Focused
Every strategy is built around confirmed bookings, cost per booking, and profitability - not clicks, impressions, or inflated reports.
Clear Reporting. No Surprises.
Clear Reporting.
No Surprises.
We provide full visibility across spend, performance, and attribution so management teams always know exactly where revenue is coming from.
Specialists, Not Generalists
We work exclusively with hotels and resorts, allowing us to build strategies around real distribution, seasonality, and operational realities.
Continuous Optimisation
Campaigns, websites, and sales systems are constantly refined to maintain strong performance in changing market conditions.
Our Mission
More Than an Agency. A Revenue Partner.
More Than an Agency.
A Revenue Partner.
Our mission is to work as an extension of your management and reservations teams - aligning marketing, systems, and sales to maximise direct bookings and long-term profitability.
Our mission is to work as an extension of your management and reservations teams - aligning marketing, systems, and sales to maximise direct bookings and long-term profitability.
Our Team
The Team Behind Real Hotel Revenue Growth
A hands on team specialising in performance marketing, direct bookings, and measurable results for Australian hotels and resorts.
Jackson Sands
Marketing Director
Founder of Sands Media and Hotel Growth Agency, Jackson leads strategy across paid media, CRO, and booking attribution. With hands on experience managing multi-million dollar hospitality ad accounts, Jackson specialises in turning digital traffic into confirmed direct bookings.
Renae Frawley
Operational Manager
Renae specialises in call monitoring, sales training, and operational performance metrics for hotel teams. She works directly with reservations and front desk staff to improve phone conversion rates, upsell success, and direct bookings, ensuring marketing spend turns into confirmed revenue.
Micheal Dawson
Sales Specialist
Michael works directly with hotel reservations and front office teams to improve enquiry handling, closing rates, and direct booking performance. He integrates practical sales systems into daily operations to ensure every enquiry is handled with confidence, consistency, and commercial intent.
Our Team
Our Hotel Revenue Growth Team
A hands on team specialising in performance marketing, direct bookings, and measurable results for Australian hotels and resorts.
Jackson Sands
Marketing Director
Founder of Sands Media and Hotel Growth Agency, Jackson leads strategy across paid media, CRO, and booking attribution. With hands on experience managing multi-million dollar hospitality ad accounts, Jackson specialises in turning digital traffic into confirmed direct bookings.
Renae Frawley
Operational Manager
Renae specialises in call monitoring, sales training, and operational performance metrics for hotel teams. She works directly with reservations and front desk staff to improve phone conversion rates, upsell success, and direct bookings, ensuring marketing spend turns into confirmed revenue.
Micheal Dawson
Sales Specialist
Michael works directly with hotel reservations and front office teams to improve enquiry handling, closing rates, and direct booking performance. He integrates practical sales systems into daily operations to ensure every enquiry is handled with confidence, consistency, and commercial intent.
Our Team
Our Hotel Revenue Growth Team
A hands on team specialising in performance marketing, direct bookings, and measurable results for Australian hotels and resorts.
Jackson Sands
Marketing Director
Founder of Sands Media and Hotel Growth Agency, Jackson leads strategy across paid media, CRO, and booking attribution. With hands on experience managing multi-million dollar hospitality ad accounts, Jackson specialises in turning digital traffic into confirmed direct bookings.
Renae Frawley
Operational Manager
Renae specialises in call monitoring, sales training, and operational performance metrics for hotel teams. She works directly with reservations and front desk staff to improve phone conversion rates, upsell success, and direct bookings, ensuring marketing spend turns into confirmed revenue.
Micheal Dawson
Sales Specialist
Michael works directly with hotel reservations and front office teams to improve enquiry handling, closing rates, and direct booking performance. He integrates practical sales systems into daily operations to ensure every enquiry is handled with confidence, consistency, and commercial intent.
OUR RESULTS
Proven Results for Leading Hotels
We partner with Australian hotels and resorts to deliver measurable growth in direct bookings, revenue, and conversion performance.
OUR RESULTS
Proven Results for Leading Hotels
We partner with Australian hotels and resorts to deliver measurable growth in direct bookings, revenue, and conversion performance.
Clients Testimonials
What Leading Hotels Say About Working With Us
We work closely with hotel owners, general managers, and reservations teams to deliver consistent, measurable growth in direct bookings and revenue.
Neil Munro
CEO
Q1 Resort & Spa
Director
Rhapsody Resort
Operations Manager
Aspire Melbourne
General Manager
Clients Testimonials
What Leading Hotels Say About Us
We work closely with hotel owners, general managers, and reservations teams to deliver consistent, measurable growth in direct bookings and revenue.
Neil Munro
CEO
Q1 Resort & Spa
Director
Rhapsody Resort
Operations Manager
Aspire Melbourne
General Manager
Hotel Growth Agency
We help Australian hotels increase direct bookings and reduce OTA dependence through performance driven marketing & sales strategies.
Hotel Growth Agency
We help Australian hotels increase direct bookings and reduce OTA dependence through performance driven marketing & sales strategies.
Hotel Growth Agency
We help Australian hotels increase direct bookings and reduce OTA dependence through performance driven marketing & sales strategies.